January 19, 2008

Book: The Tipping Point

Title... The Tipping Point: How Little Things Can Make a Big Difference

Author... Malcolm Gladwell

Description... "The premise of this facile piece of pop sociology has built-in appeal: little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. "